What is your slogan?

Every artist, writer, performer wants to be remembered. To sell their creative ability and make a living, the artist must have a hook. Something that makes them stand out from all the rest.

The same is with any product. A soft drink is a soft drink and a laundry detergent is a laundry, but with a slogan and branding, one stands out from the others.

Try Marketing 101.

Some artist are flamboyant and self prescribed exhibitionist. Some have works that are "so" different to create a fad or trend. Some are radical in their art approach, but that can offend and become a risky technique.

So create a slogan for yourself.

While the piece of art may have a name describing what the artist intended for the piece to say, and the show may have the artist name displayed; the public is bombarded with images and names and will soon forget.

A slogan will intensify the impression and even if the viewer forgets the name of the piece or work or artist; the slogan will become embedded with the experience.

If you don't think it will work, who is the "King of Pop"?

For a sculpture to have the slogan of the "Metal Maniac" or "Master of Steel" or "Power Potter" will bring new recognition to the art and the artist.

A craft creator may become the "Weaver to the Stars" or "Susan Sew What" or "Birds of a Feather".

Imaging going to a show to see the "Prince of Paint" or "The Soul Painter" or "The Brush-man of the lower East Side".

Side note: If you can get a sponsor (or patron to the Arts - as we like to call them) it will give new relevance to the show. "Sponsor's name" presents the work of "artist's name" - SLOGAN!

You will be remembered.