Promote Yourself

As an artist, you realize what inspires you to create but can you show anyone else how to get that feeling.

Your art will speak for itself but in the world of changing ideas and expectations, your inspirations into a career to make a suitable living to survive may need to be promoted.

Make a name for yourself.

Not just a name; an image. A brand.

Take a look at the magazines at the grocery store while waiting to check out. Pretty faces and big headlines that are interchangeable, but people pick them up and flip through the pages while stacking their cereals and cheese slices and diapers on the moving rubber belt, mesmerized by the activities of these people.

Of course, this just doesn’t happen.

One must put down the creative side and put on the “business” side.

One must appear in events, rub elbows with those in the production industry, those who are already in the local conversation columns, those whose names are passed around to impress others in the name.

So what is the magic formula?

There is none, BUT with that said, there are some typical actions to take.

1. Know others (networking) in the same art form. Hang out with them. Observe their art.
2. Evaluate what their work offers, then take a close look are your work. Do you want to continue to go down the same road or change?
3. Present yourself and your ideas. Don’t sit back, explain your art as you see it and listen to responses.
4. Take the criticisms and comments as positive instructional education.
5. Most important, observe what other’s trend to. This is your audience and to be successful, which means you will produce art that will pay the bills; you must perform to their approval.

You can be shy and create your art at home, but to be successful, you must promote yourself.