The Audience

Most of us are in the audience. 

We pay for a ticket and attend a venue to watch and listen and enjoy a performance, but we are the audience. 

The audience has paid their fare but they are rude. Most are not there to appreciate the artistry being performed before them. For high-end venues, the audience is to be seen and will cough and squirm and leave at the first intermission. The smaller stage will present an audience who paid less per ticket but are true fans of the performance.

Due to the constant chatter from the audience, the volume gets louder to gain attention. 

The same is true for artwork of every kind. 

Flashy and bright artwork zooms across computer screens trying to catch the viewer’s attention. It seems no one has the patience to sit and enjoy a full opera or walk quietly through a museum to view the details of the artwork.

For sales of static art or performing art helps to know what the audience wants. Don’t take a violin concerto to a rock festival.

So as you plan your website and book your presentations, consider your audience.