Perception is Reality

Remember who you audience is.

Sounds simple but if you (as an artist) want to make enough scratch from sales to buy a delivery pizza and a six-pack, know whom you are selling to.

If you are an artisan with a tented booth at the rural volunteer firefighters and library craft fair bazaar and book sale, don’t expect the local newspaper art critic who has been educated with ‘Art for Dummies’ to give your talent front page review that will increase sales.

If you want to make some dough, create for your audience.

You can fake it and trick most people all of the time, but only a few will buy it.

If you want to present interpretive innovative dancing check your booking. Don’t plan to play soft folk songs at an arena fronting heavy metal. Don’t set your amp stacks up at a senior center birthday party.

If you are presenting your artwork at outdoor crafts fair or a school auditorium, make small landscapes, trinket jewelry, cute animals and items that can take a few sickles.

If presenting in a well-defined artistic venue like a gallery, be prepared for a different audience asking informed questions with different persuasion techniques to make a sale. Also be prepared for smart phone payment technology.

Remember perception is reality.

If the viewer or audience or reader or listener believes what they are seeing or listening to is art…. Then this IS ART.

Create your dreams for yourself, but to make a living selling your creations know your market.

Know the latest trends and adapt.

Everyone recognizes Leonardo Da Vinci as a renowned artist written about in all artsy-fartsy volumes and placed on the museum exhibits, but he had a sponsor.

Make your brand, promote your product, present to your audience and know that what is your perception is not always reality.