A wise sage once told me, “There are only four really creative people in the world. They live in a bomb shelter out west. They create the original ideas and WE all steal from them.”
It may seem silly, but it is partially true.
Before you sign your name to a creative work, remember the influences that got you there.
Everything we see, hear, touch, we take into our minds and rearrange into a personal reference. A color, a sound, a phrase can stick in our minds eye, and if memorable enough, will be repeated sometime later in OUR own work.
There are only so many musical notes and so many words and so many colors, but how we arrange them, is our creative challenge.
So remember the eighth commandant and footnote your next creation.
Saturday, August 28, 2010
Saturday, August 14, 2010
Lost in being Creative
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Shannon (the secretary) has lost her cat and has asked David (the graphic designer) to help with a lost poster. This is their email correspondence...
Read from TOP to BOTTOM From: Shannon Date: Monday 21 June 2010 9.15am To: David Subject: Poster Hi I opened the screen door yesterday and my cat got out and has been missing since then so I was wondering if you are not too busy you could make a poster for me. It has to be A4 and I will photocopy it and put it around my suburb this afternoon. 
This is the only photo of her I have she answers to the name Missy and is black and white and about 8 months old. missing on Harper street and my phone number. Thanks Shan. From:David Date: Monday 21 June 2010 9.26am To: Shannon Subject: Re: Poster Dear Shannon, That is shocking news. Although I have two clients expecting completed work this afternoon, I will, of course, drop everything and do whatever it takes to facilitate the speedy return of Missy. Regards, David. From: Shannon Date: Monday 21 June 2010 9.37am To: David Subject: Re: Re: Poster yeah ok thanks. I know you dont like cats but I am really worried about mine. I have to leave at 1pm today. From: David Date: Monday 21 June 2010 10.17am To: Shannon Subject: Re: Re: Re: Poster Dear Shannon, I never said I don't like cats. Attached poster as requested. Regards, David. 
From: Shannon Date: Monday 21 June 2010 10.24am To: David Subject: Re: Re: Re: Re: Poster yeah thats not what I was looking for at all. it looks like a movie and how come the photo of Missy is so small? From: David Date: Monday 21 June 2010 10.28am To: Shannon Subject: Re: Re: Re: Re: Poster Dear Shannon, It's a design thing. The cat is lost in the negative space. Regards, David. From: Shannon Date: Monday 21 June 2010 10.33am To: David Subject: Re: Re: Re: Re: Re: Poster Thats just stupid. Can you do it properly please? I am extremely emotional over this and was up all night in tears. you seem to think it is funny. Can you make the photo bigger please and fix the text and do it in colour please. Thanks. From: David Date: Monday 21 June 2010 10.46am To: Shannon Subject: Re: Re: Re: Re: Re: Re: Poster Dear Shannon, Having worked with designers for a few years now, I would have assumed you understood, despite our vague suggestions otherwise, we do not welcome constructive criticism. I don't come downstairs and tell you how to send text messages, log onto Facebook and look out of the window. I have amended and attached the poster as per your instructions. Regards, David. 
From: Shannon Date: Monday 21 June 2010 10.59am To: David Subject: Re: Re: Re: Re: Re: Re: Re: Poster This is worse than the other one. can you make it so it shows the whole photo of Missy and delete the stupid text that says missing missy off it? I just want it to say Lost. From: David Date: Monday 21 June 2010 11.14am To: Shannon Subject: Re: Re: Re: Re: Re: Re: Re: Re: Poster 
From: Shannon Date: Monday 21 June 2010 11.21am To: David Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Poster yeah can you do the poster or not? I just want a photo and the word lost and the telephone number and when and where she was lost and her name. Not like a movie poster or anything stupid. I have to leave early today. If it was your cat I would help you. Thanks. From: David Date: Monday 21 June 2010 11.32am To: Shannon Subject: Awww Dear Shannon, I don't have a cat. I once agreed to look after a friend's cat for a week but after he dropped it off at my apartment and explained the concept of kitty litter. I have attached the amended version of your poster as per your detailed instructions. Regards, David. 
From: Shannon Date: Monday 21 June 2010 11.47am To: David Subject: Re: Awww Thats not my cat. where did you get that picture from? That cat is orange. I gave you a photo of my cat. From: David Date: Monday 21 June 2010 11.58am To: Shannon Subject: Re: Re: Awww I know, but that one is cute. As Missy has quite possibly met any one of several violent ends, it is possible you might get a better cat out of this. If anybody calls and says "I haven't seen your orange cat but I did find a black and white one with its hind legs run over by a car, do you want it?" you can politely dec lin e and save yourself a costly veterinarian bill. Regards, David. From: Shannon Date: Monday 21 June 2010 12.07pm To: David Subject: Re: Re: Re: Awww Please just use the photo I gave you. From: David Date: Monday 21 June 2010 12.22pm To: Shannon Subject: Re: Re: Re: Re: Awww 
From: Shannon Date: Monday 21 June 2010 12.34pm To: David Subject: Re: Re: Re: Re: Re: Awww I didnt say there was a reward. I dont have $2000 dollars. What did you even put that there for? Apart from that it is perfect can you please remove the reward bit. Thanks Shan. From: David Date: Monday 21 June 2010 12.42pm To: Shannon Subject: Re: Re: Re: Re: Re: Re: Awww 
From: Shannon Date: Monday 21 June 2010 12.51pm To: David Subject: Re: Re: Re: Re: Re: Re: Re: Awww Can you just please take the reward bit off altogether? I have to leave in ten minutes and I still have to make photocopies of it. From: David Date: Monday 21 June 2010 12.56pm To: Shannon Subject: Re: Re: Re: Re: Re: Re: Re: Re: Awww 
From: Shannon Date: Monday 21 June 2010 1.03pm To: David Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Awww Fine. That will have to do. |
Thursday, April 29, 2010
What is your slogan?
Every artist, writer, performer wants to be remembered. To sell their creative ability and make a living, the artist must have a hook. Something that makes them stand out from all the rest.
The same is with any product. A soft drink is a soft drink and a laundry detergent is a laundry, but with a slogan and branding, one stands out from the others.
Try Marketing 101.
Some artist are flamboyant and self prescribed exhibitionist. Some have works that are "so" different to create a fad or trend. Some are radical in their art approach, but that can offend and become a risky technique.
So create a slogan for yourself.
While the piece of art may have a name describing what the artist intended for the piece to say, and the show may have the artist name displayed; the public is bombarded with images and names and will soon forget.
A slogan will intensify the impression and even if the viewer forgets the name of the piece or work or artist; the slogan will become embedded with the experience.
If you don't think it will work, who is the "King of Pop"?
For a sculpture to have the slogan of the "Metal Maniac" or "Master of Steel" or "Power Potter" will bring new recognition to the art and the artist.
A craft creator may become the "Weaver to the Stars" or "Susan Sew What" or "Birds of a Feather".
Imaging going to a show to see the "Prince of Paint" or "The Soul Painter" or "The Brush-man of the lower East Side".
Side note: If you can get a sponsor (or patron to the Arts - as we like to call them) it will give new relevance to the show. "Sponsor's name" presents the work of "artist's name" - SLOGAN!
You will be remembered.
The same is with any product. A soft drink is a soft drink and a laundry detergent is a laundry, but with a slogan and branding, one stands out from the others.
Try Marketing 101.
Some artist are flamboyant and self prescribed exhibitionist. Some have works that are "so" different to create a fad or trend. Some are radical in their art approach, but that can offend and become a risky technique.
So create a slogan for yourself.
While the piece of art may have a name describing what the artist intended for the piece to say, and the show may have the artist name displayed; the public is bombarded with images and names and will soon forget.
A slogan will intensify the impression and even if the viewer forgets the name of the piece or work or artist; the slogan will become embedded with the experience.
If you don't think it will work, who is the "King of Pop"?
For a sculpture to have the slogan of the "Metal Maniac" or "Master of Steel" or "Power Potter" will bring new recognition to the art and the artist.
A craft creator may become the "Weaver to the Stars" or "Susan Sew What" or "Birds of a Feather".
Imaging going to a show to see the "Prince of Paint" or "The Soul Painter" or "The Brush-man of the lower East Side".
Side note: If you can get a sponsor (or patron to the Arts - as we like to call them) it will give new relevance to the show. "Sponsor's name" presents the work of "artist's name" - SLOGAN!
You will be remembered.
Monday, April 19, 2010
Observation
Being “creative” types, the pleasantries turned to idea brainstorming. Graphic visionaries, sound technicians, and crafters sharing different approaches to ideas freely presented to all.
As the laughter and conversation quicken, a writer observed a couple sitting at the next table. She quieted the crowd and brought the focus to a young man in khakis and a pressed shirt intently talking to a woman in a grey business suit. Both held their coffee cups tight in the center of the round wire table, close enough to touch each other, but nervously fidgeting their separation. The two faces leaned over the table as if to whisper to one another secrets only the other could hear. An older man approached the table. The woman looked up with a joyful look as if seeing an old friend, while the younger man acknowledged the figure with a plan almost disdained look. The older man stood over the couple for a few moments, then the woman gestured to him to join them at the table. As the older man sat close to the woman, the younger man looked at his watch.
Our group sat still bound in the event that had just unfolded in front of us.
Each saw a different occurrence. Some saw the texture of the woman’s clothing, some smelled the coffee, some noticed the mirrored shapes of the body language, and one thought out loud, “This is where it all begins.”
Observation.
People go on in their daily lives, aware of their surroundings, but without accepting the treasures presented to them.
An artist sees the details of life, which sparks the emotions and creates the desire to present each individual view.
And what happened to the trio at the next table? They could be family; they could be lovers, or fellow employees.
You’ll have to wait for the book to come out.
Tuesday, March 23, 2010
How much do you want to prostitute yourself for your art?
A friend of mine is working on a manuscript to publish to a best selling novel, and I wonder.
How much is he willing to spend in time and effort to get his words read by the masses?
This is true of all artist who can create their inner emotions and thoughts on canvas, clay, metal, and paper.
The effort satisfies the desires of he artist, but to put this expression out to the public for viewing, perhaps purchase is a different matter.
An artist must become a business professional.
Shows, contracts, fees, reviews and interviews are all part of the presentation of a work of art to the public.
Artist are suppose to be introverts, but this process of reveling art to the public must be an extroverted campaign.
Will the writer, painter, potter, print maker, dancer, singer, musician, writer.... become a prostitute for their art?
Present the art, then have to explain it to the media.
If you don't believe it, look at what actors have to do for a movie.
So put this thought in your portfolio and prepare for the lights if you want to make a buck.
How much is he willing to spend in time and effort to get his words read by the masses?
This is true of all artist who can create their inner emotions and thoughts on canvas, clay, metal, and paper.
The effort satisfies the desires of he artist, but to put this expression out to the public for viewing, perhaps purchase is a different matter.
An artist must become a business professional.
Shows, contracts, fees, reviews and interviews are all part of the presentation of a work of art to the public.
Artist are suppose to be introverts, but this process of reveling art to the public must be an extroverted campaign.
Will the writer, painter, potter, print maker, dancer, singer, musician, writer.... become a prostitute for their art?
Present the art, then have to explain it to the media.
If you don't believe it, look at what actors have to do for a movie.
So put this thought in your portfolio and prepare for the lights if you want to make a buck.
Wednesday, March 17, 2010
Variations of a theme
Where is the mermaid?
Every piece of art, whether painted, photographed, written, performed, played, thrown, pressed, etched.... has a story. That story relays the artist or performers to present a emotional snapshot of internal or external reactions to time or space.
To present this expression, the piece is given a name. This name is to describe to the world what the meaning or feeling of the art represents.
The name or title can be an abstraction of mental anguish, or a road map to the effort put forth to create the piece.
Sometimes the viewer understands what stands before them with the name or title filling in the void of confusion, then other times it causes a disassociation with the piece.
So, I heard an artist say he had put an element into the work that, if presented to the viewer, would cause a deeper examination of the piece.
It is a sort of signature to the presentation.
Carol Burnett did it with a tug on the ear.
Imagine you are viewing a painting, complex with swirls and mixed colors, layers of motion, trying to figure where the eye should grasp the piece.
Then you hear the artist in passing ask, "Where's the mermaid?"
To present this expression, the piece is given a name. This name is to describe to the world what the meaning or feeling of the art represents.
The name or title can be an abstraction of mental anguish, or a road map to the effort put forth to create the piece.
Sometimes the viewer understands what stands before them with the name or title filling in the void of confusion, then other times it causes a disassociation with the piece.
So, I heard an artist say he had put an element into the work that, if presented to the viewer, would cause a deeper examination of the piece.
It is a sort of signature to the presentation.
Carol Burnett did it with a tug on the ear.
Imagine you are viewing a painting, complex with swirls and mixed colors, layers of motion, trying to figure where the eye should grasp the piece.
Then you hear the artist in passing ask, "Where's the mermaid?"
Sunday, March 14, 2010
Stretch Yourself
Do you feel comfortable in your art?
Have you settled into a style or media that expresses you?
Are you reproducing the same idea over and over and over again?
Then stretch yourself.
Start your next project with a different media.
If you normally are a painter, use pottery.
If you are a potter, try photography.
This will take you out of your comfort zone.
New materials will create a new approach and ultimately new ideas.
Many of us have used different media before, but have settled on what "we" feel we can best capture our thoughts. That's bull. "We" settle on what "we" think looks the best, and in many cases, sells.
Get out of the rut and shake things up baby! You are an expressionist of your times.
And those computer junkies get out of PhotoShop and shutdown. Get your hands dirty with pencils or pastels. Wipe some paint or ink around a textured background and you will feel it.
This how we explore. It's an adventure and it is available to you, so go for it.
Plus you will better appreciate others using these media for their expression.
Have you settled into a style or media that expresses you?
Are you reproducing the same idea over and over and over again?
Then stretch yourself.
Start your next project with a different media.
If you normally are a painter, use pottery.
If you are a potter, try photography.
This will take you out of your comfort zone.
New materials will create a new approach and ultimately new ideas.
Many of us have used different media before, but have settled on what "we" feel we can best capture our thoughts. That's bull. "We" settle on what "we" think looks the best, and in many cases, sells.
Get out of the rut and shake things up baby! You are an expressionist of your times.
And those computer junkies get out of PhotoShop and shutdown. Get your hands dirty with pencils or pastels. Wipe some paint or ink around a textured background and you will feel it.
This how we explore. It's an adventure and it is available to you, so go for it.
Plus you will better appreciate others using these media for their expression.
Learn Art 101
The next time you go to the museum or an art gallery or exhibition, learn from what you see.
Many of us go to shows, wisp by pieces of time and effort, to evaluate with our limited knowledge, speculate the reason for the expression, and personalize an opinion on what art is.
Here is a recommendation: Stop and look at the painting or pot or weaving or drawing or photo with unabashed freshness.
Someone had the thought, desire and motivation to create and present it to you.
Now that you have stopped, examine the color, texture, contrast, angles, shapes….
If you can find the creator, ask some questions about the feeling inspiring it's creation. Every piece has a story.
You will come away from the experience much richer.
Many of us go to shows, wisp by pieces of time and effort, to evaluate with our limited knowledge, speculate the reason for the expression, and personalize an opinion on what art is.
Here is a recommendation: Stop and look at the painting or pot or weaving or drawing or photo with unabashed freshness.
Someone had the thought, desire and motivation to create and present it to you.
Now that you have stopped, examine the color, texture, contrast, angles, shapes….
If you can find the creator, ask some questions about the feeling inspiring it's creation. Every piece has a story.
You will come away from the experience much richer.
Monday, March 8, 2010
Consumption on Demand
The human spirit is rewarded by consumption. Food, and drink, and pleasure… It all fills an inner need in our being.
To realize and profit on this basic need, the artist must create a need or desire for the art.
When a sporting event like the Olympics are in the front of mind, present illustrations or paintings that mimic what the audience has been viewing on television.
If the mood is going to vampires or wizards, show mystical works.
If the hot topic is fashion, then select colors to compliment.
This may sound like “commercial art”, but all artists need to sell their wares to survive, and yes, that is a commercial effort.
So realize the human spirit and create your visions to accommodate your ideas and be welcomed by the new visitor to your view of the world.
To realize and profit on this basic need, the artist must create a need or desire for the art.
When a sporting event like the Olympics are in the front of mind, present illustrations or paintings that mimic what the audience has been viewing on television.
If the mood is going to vampires or wizards, show mystical works.
If the hot topic is fashion, then select colors to compliment.
This may sound like “commercial art”, but all artists need to sell their wares to survive, and yes, that is a commercial effort.
So realize the human spirit and create your visions to accommodate your ideas and be welcomed by the new visitor to your view of the world.
Venue (Presentation Part 2)
When an artist or writer or any creative type is about to present their interpretation of their ideas to the public, must realize where the presentation will take place.
Here is an example.
The Virginia Wine Expo is a great venue to show examples of your creative ideas, but think about whom your audience is.
The people in the room have come to sample wine. They are showing their culture and taste.
So your presentation to this crowd must match their expectations.
Painting of wine glasses or bottles will fit the venue, but the tipsy customer must buy and carry the art that they had not prepared acquire.
In the interactive world, would it be better to show a slideshow of ideas on a computer screen. This method allows the viewer to select from a variety of ideas and even match with a room color or decor scheme.
If a sample is necessary to show the texture or style, bring it along, but show samples without carrying huge works.
Also remember the nature of the viewer.
If it is an Art in the Park venue, bring simple easy to carry samples of work, tourist attractions, sell on the story and move the product.
If it is a Wine Expo prepare to become an artist to be commissioned for future works.
And dress appropriately.
Here is an example.
The Virginia Wine Expo is a great venue to show examples of your creative ideas, but think about whom your audience is.
The people in the room have come to sample wine. They are showing their culture and taste.
So your presentation to this crowd must match their expectations.
Painting of wine glasses or bottles will fit the venue, but the tipsy customer must buy and carry the art that they had not prepared acquire.
In the interactive world, would it be better to show a slideshow of ideas on a computer screen. This method allows the viewer to select from a variety of ideas and even match with a room color or decor scheme.
If a sample is necessary to show the texture or style, bring it along, but show samples without carrying huge works.
Also remember the nature of the viewer.
If it is an Art in the Park venue, bring simple easy to carry samples of work, tourist attractions, sell on the story and move the product.
If it is a Wine Expo prepare to become an artist to be commissioned for future works.
And dress appropriately.
Brain Storm
The effort to create an idea usually requires several observations and input.
Gather a bunch of objective people in a quiet room and prognosticate an idea.
This used to be called creating a “Think tank”, but in reality it is getting different perspectives on the same problem.
Research and Development was the corporate development for a solution.
The goal is to come up with a solution to a problem.
Committees or commissions or focus groups can be formed, but the real objective of new ideas must be free spirited no-holds-barred, throw-it-on-the-table, out-of-the box, thoughts and wishes.
New ideas cannot be blocked by corporate politics or personal objectives.
Take a goal, wipe the board clean, and let the thoughts flow. There are no wrong views.
This process can take many turns and several days to complete, but if openly realized, new and possible profitable ideas can be discussed and details formulated.
Gather a bunch of objective people in a quiet room and prognosticate an idea.
This used to be called creating a “Think tank”, but in reality it is getting different perspectives on the same problem.
Research and Development was the corporate development for a solution.
The goal is to come up with a solution to a problem.
Committees or commissions or focus groups can be formed, but the real objective of new ideas must be free spirited no-holds-barred, throw-it-on-the-table, out-of-the box, thoughts and wishes.
New ideas cannot be blocked by corporate politics or personal objectives.
Take a goal, wipe the board clean, and let the thoughts flow. There are no wrong views.
This process can take many turns and several days to complete, but if openly realized, new and possible profitable ideas can be discussed and details formulated.
Sunday, March 7, 2010
Type
Words, sentences, and thoughts are pecked out on the keyboard, but how they are viewed relates the story.
Today there are millions of type fonts available for the taking. Weird shapes for expression, variations of old familiar styles, and readable favorites.
Type design used to be a painstaking effort to create. After the Stone Age, and the hot metal age with it’s limited range of characters and styles, came cold type or computer design.
Many fonts were copyrighted and their manufactures fought the new wave of designers creating new type fonts based on years of drawing on paper with ink and pen and t-squares and triangles and French curves.
Arial, Futura, Palatina, Century Schoolbook challenged names like Helvetica, Times Roman, and Bodoni, and even Goudy brought new styles using press type rub on letters. The variety increased by imagination and the ease of slight changes in the width or height or italic made a new font.
Techniques, such as kerning, baseline shift, or leading fell by the way as the ease of the computer moving and shifting type to the eye of the typist.
An entire industry was overcome by technology.
Today there are millions of type fonts available for the taking. Weird shapes for expression, variations of old familiar styles, and readable favorites.
Type design used to be a painstaking effort to create. After the Stone Age, and the hot metal age with it’s limited range of characters and styles, came cold type or computer design.
Many fonts were copyrighted and their manufactures fought the new wave of designers creating new type fonts based on years of drawing on paper with ink and pen and t-squares and triangles and French curves.
Arial, Futura, Palatina, Century Schoolbook challenged names like Helvetica, Times Roman, and Bodoni, and even Goudy brought new styles using press type rub on letters. The variety increased by imagination and the ease of slight changes in the width or height or italic made a new font.
Techniques, such as kerning, baseline shift, or leading fell by the way as the ease of the computer moving and shifting type to the eye of the typist.
An entire industry was overcome by technology.
Tuesday, February 23, 2010
What’s the story?
A painting hangs on the wall.
A person walks up to it, stops and stares.
A small card at the bottom of the frame announces the name of the painting and the artist.
The viewer must then comprehend the feeling of the artist into the message of paint and titles.
Will the “name” fit the viewer’s assessment of the presentation or just confuse the issue.
All art has a story, and that story must be relayed to its audience.
What is the story behind the painting of a small girl in a blue dress holding a flower?
Is this a portrait of a family member or a commission piece from royalty?
As an artist, the expression of the idea is in the graphic, but sometimes the viewer does not understand the process.
I’ve attended too many shows where the viewer judges the artwork on their own knowledge of shape, color, form and makes an evaluation, while the artist stands to the side and listens.
An artist trying to make a living of selling their artwork must realize this and make an effort to describe the feeling or motivation behind creating the art.
The story leading up to the creation may become more fascinating than the finished piece, but adds value to the presentation.
An artist selling their creations must also be a storyteller.
A person walks up to it, stops and stares.
A small card at the bottom of the frame announces the name of the painting and the artist.
The viewer must then comprehend the feeling of the artist into the message of paint and titles.
Will the “name” fit the viewer’s assessment of the presentation or just confuse the issue.
All art has a story, and that story must be relayed to its audience.
What is the story behind the painting of a small girl in a blue dress holding a flower?
Is this a portrait of a family member or a commission piece from royalty?
As an artist, the expression of the idea is in the graphic, but sometimes the viewer does not understand the process.
I’ve attended too many shows where the viewer judges the artwork on their own knowledge of shape, color, form and makes an evaluation, while the artist stands to the side and listens.
An artist trying to make a living of selling their artwork must realize this and make an effort to describe the feeling or motivation behind creating the art.
The story leading up to the creation may become more fascinating than the finished piece, but adds value to the presentation.
An artist selling their creations must also be a storyteller.
Presentation
After thoughts are made into ideas, the next step is the presentation to someone else. Presentation is the visual and sounds expression of the idea.
The presentation can inspire and compliment the service or product, while a bad presentation, even though the idea may be great, will ruin the chance of bringing the idea to fruition.
Back in the day, sketches and photo prints were rubber cemented onto white boards, covered in a flap of construction paper. These were placed on easels, and during the presentation to the client or organization, uncovered like a treasured surprise. The presenter had to express the excitement of the idea and engage the audience with additional notes on slides or written explanations in a darkened boardroom.
Today, presentations using video, sound, and animation, can dazzle the presentation, but does the message get across?
One, know your audience.
Two, make an organized outline
Three, double check your information
A presentation using the Internet can reach around the world and be interactive with telecommunication. With this technology, the presenter must be prepared to answer and give examples to every question.
Even with the most sophisticated software, the presentation must be brief, concise, and effective.
Tuesday, January 5, 2010
Competition
When following any dream, stop and look around.
Others may already be following the same dream.
If the dream is a business or service in which you want to make a livelihood or profit, look at the competition that is already out there.
Then ask the journalistic 5 questions before taking the plunge.
Who? What? Where? When? Why?
Who is the competition? Someone else came up with an idea (or stole it from someone else) and has built a business plan that banks agree with. Now the dream has become a reality, but everyone sees his or her dream in a different way.
What is the competition’s reality? This might also be defined as “how” does your competition present his or her business or service. Some might have a grand global scheme while others are mom and pop operations.
Remember, your competition is already out there, so you are competing for a slice of an established business or service.
Where is the competition located? High traffic areas will increase chances of retail sales, but does not guarantee profit. Cheaper rent locations may be appropriate for businesses that deliver their services. The Internet presents an array of new options of working out of a home office or flexible location.
When does the competition follow their dream? The old 9-to-5 operations are a thing of the past. Today a business or service, that wants to compete for a share of the pie, needs to be available at any time to any one.
Why is the competition out there? Someone else has come up with a dream, following it on a unique path, presenting itself with techniques, materials, operations, and applied results no other competition can match.
Some of the competition will fail and fade away, but there is always a new dreamer.
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